This module enables operators to encourage and manage consumer engagement with its Internet TV services. It includes a number of features that enable operators to ensure that consumers can easily find entertainment, including:

  • Support for push notification marketing techniques alerting consumers to content they are likely to enjoy and to new promotions
  • The automation of both generic batch notifications and individual notifications to accurately target marketing messages
  • The module is linked to the UUX real-time data module, providing immediate feedback of results and enabling A-B testing of promotions, etc.

This module ensures that an operator can efficiently communicate with its user base to improve customer loyalty and hence reduce churn. End users obtain notifications of live events they might otherwise. The module also suggests catalogue content that subscribers are likely to want to enjoy now or in the future, creating a truly personalized TV service.

 

UserEngagement