Improved broadband infrastructure helping create OTT opportunities in emerging markets
New UUX website aims to promote company knowledge and visitor interaction
Welcome to the new UUX website, where we strive to help operators understand how we can help them achieve their strategic vision. The website’s fresh look will hopefully improve your reading experience and enjoyment while imparting information on exactly how we can help you create value added Internet TV services.
The website will contain a heavy industry focus.market related news and white papers are just some of the sections on offer to keep our visitors abreast of the current multiscreen trends. We have designed our site with you in mind and made it complete with an easy-to-use navigation that helps you to find the information you want quickly.
Our main focus has been to create a website with top quality content that provides a rich and engaging experience to build relationships with our visitors. You can also engage with us through our multiple social media channels, which are available through the site including YouTube (link), Twitter (link), Facebook (link) and LinkedIn (link).
The website captures UUX’s aim to continue growth, provide premium quality services and expand the scope of clients that we wish to enable them to reach. This new platform has been designed to showcase the hard work and passion that goes into everything that UUX does and how our efforts result in lasting relationships with our clients.
Some noteworthy sections of our website include:
- Products & Solutions: Details exactly how our products work and how they can benefit operators in both emerging and developed markets.
- Case Studies: In-depth account of the end-to-end customer deployment and how it was tailored to fit the operator’s exact needs
- White Papers: Opinions and analysis from the thought leaders who are determining the direction of the fast moving multiscreen industry.
Our blogs, white papers and analyst reports explore the key trends that are shaping the future of OTT, providing readers with first-hand insights into the market as well as a platform for discussion on the topics dominating TV Everywhere.
This website is a critical component of UUX as we strive to solidify our relationships with clients and welcome new ones in our aim of providing multiscreen TV services to every corner of the globe.
We are always keen to receive feedback from those who visit the website and we are interested in hearing any suggestions you may have. So do let us know what you think of the new website by emailing ………
Emerging Markets UUX blog
Due to improving broadband structure and the growing demand for video content on second screens, a whole host of OTT video services have emerged in markets where they weren’t previously prevalent. According to Pyramid Research’s 2014 predictions, OTT pure players will expand their customer base over 2013 at rates between 20% and 50% in the most established markets, and between 60% and 100% in emerging markets.
UUX has been created to capture these opportunities. As more and more components become cloud-based, we will see TV services relocate to the cloud. In emerging markets, consumers choose their smartphone as the device of choice on which to enjoy their entertainment. This adoption of the mobile phone as an entertainment source has helped multiscreen services form in places like Africa, APAC, CEE, LATAM and the Middle East. As mobile enabled devices take up a key position in the TV Everywhere space in these regions, operators are starting to look for a single platform that fits all of the consumer’s needs.
Internet TV as-a-Service (iTaaS) is a market ready platform which enables carriers to offer their subscribers live, catch-up and video-on-demand content across all internet devices and screens. Operators in emerging markets can launch Internet TV services in as little as three months to win customers, reduce churn and increase ARPU: all with minimal CAPEX.
Central and Eastern Europe (CEE) is perhaps the best example of the potential of OTT video services in emerging markets..PTT is set to reach 61% of households in CEE this year, one of the highest regional uptakes in the world. A huge part of this is down to fiber broadband standing at 37% of households, which is higher than any other region globally. These robust infrastructural changes taken in tandem with the continued proliferation of connected devices will continue to see OTT thrive in the region.
As reported in Broadband TV News, in Russia, the largest CEE market, Pay TV penetration is expected to rise from two-thirds of homes at the end of 2013 to 70% in 2015 with revenues expected to increase by $1.4 billion between 2010 and 2020 to reach $2.2 billion.
These figures show the trust that operators, both established and otherwise, are putting into OTT platforms in emerging markets. OTT TV creates a massive Greenfield opportunity, especially in emerging markets where the network infrastructure is improving and is opening up opportunities for mobile networks looking to explore the space.